This video highlights the value of reference interviews in hiring. Despite their reputation, reference calls are highly effective when done right. Here's how to approach them:

1. Let the candidate arrange the calls: Have them connect you with key references, such as past bosses or important clients.

2. Conduct 5–7 reference calls for any critical hire.

3. Ask three simple questions:

   • How do you know the candidate?

   • What were their biggest strengths?

   • What were their areas for improvement back then?

The phrase “back then” encourages more honest feedback by creating psychological distance. This structured approach ensures you gain valuable insights into the candidate's abilities and areas for growth.

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